Digital Equity Series

Weaving clarity through complexity

I developed the visual identity for Kaiser Permanente’s enterprise-wide Digital Equity Series, a three-month initiative focused on communicating the company’s strategy across the organization. The work was created for internal stakeholders, leadership teams, and decision-makers, with the goal of making complex ideas tangible, actionable, and compelling. By translating intricate concepts into polished, design-driven presentations and two companion publications, the project helped stakeholders understand the strategy, see its potential impact, and engage with the initiative. My role encompassed creative direction, design, and production, guiding the visual storytelling, crafting layouts, and ensuring a cohesive, professional look across all materials. The result was a set of resources that clarified the initiative, inspired organizational support, and positioned Kaiser Permanente’s digital equity efforts for long-term success.