
Internal Campaign
Design System
Company
Kaiser Permanente
Role
Creative Direction, Design, Production
Timeline
2 months, ongoing
Building community
through design
I supported the launch of Kaiser Permanente’s Community of Practice (COP), a company-wide initiative bringing together more than 240 design and innovation colleagues. The program was created for internal teams to strengthen collaboration, share knowledge, and align processes across a large, complex organization. My contribution centered on creative direction, design, and production—crafting a flexible visual system for monthly events, speaker series, and workshops. Working closely with a small team, I developed materials that balanced professionalism with playfulness, infusing a sense of creative energy into a corporate environment. The system not only gave the COP a recognizable identity but also fostered connection, boosted engagement, and helped shape a more unified design culture across Kaiser Permanente.