California State
Parks Foundation

Crafting a bridge between
brand and audience

I designed a multifunctional presentation template for the California State Parks Foundation as part of its rebranding initiative, an essential marketing and PR tool for both internal and external audiences. The goal was to create a user-friendly system that empowered staff while visually expressing the refreshed brand in a compelling and inclusive way. Working closely with the Creative team, I developed layouts, graphic treatments, and visual storytelling elements that balanced flexibility with consistency. The result was a polished, easy-to-use template that elevated presentations, strengthened brand cohesion, and helped amplify the Foundation’s voice during a pivotal moment of transformation.