Demo Video

Turning complex ideas into motion

I art directed and produced a three-minute motion graphic demo video for Kaiser Permanente, designed to showcase new solutions for improving the patient financial experience. The piece was created for internal leadership and stakeholders, with the goal of transforming an abstract proposal into a clear, engaging narrative. My role included shaping the visual aesthetic, collaborating with the content team on script and storyboard development, and overseeing and executing the production—blending custom illustrations, stock assets, and animation into a seamless whole. By delivering the concept as a dynamic video rather than a static deck, the project captured attention, sparked enthusiasm, and secured leadership buy-in for the proposed concept.